3. Let it give you an energy boost.
It’s easy for people who have never started their own businesses to misjudge the kind of endurance it requires. But use your productive passion to fuel you through the long hours and emotionally taxing setbacks. My grandfather always told me that everything will take twice as long and cost twice as much as you think it will. That’s never more true than in business.
Use your emotional connection with your startup to keep your enthusiasm and energy high, even when times get tough. Visualization techniques can help, as can reminding yourself to take short breaks to have coffee with a supportive friend, run to your favorite motivational song or do some meditation when you are really feeling overwhelmed.
Starting your own business is difficult—there’s no way to get around that. But if you’re passionate about your dream, there is nothing you can’t do. Let your passion fuel your productivity and persistence, and it will become the best secret weapon in your arsenal.