2. Let it motivate you.
It’s clear that goals we are emotionally attached to seem more prominent to us. So harness that feeling and let your passion motivate you. Emotional attachment to an idea will motivate you to answer those emails, reach out to those connections you made at a networking event or stay up all night to troubleshoot that nagging tech issue.
If your startup is truly important to you, getting up early and powering through the day to meet with investors is a non-issue. Perfecting your product design for the zillionth time is just a necessary step in the process. When it seems overwhelming, let your passion for what you are doing remind you of why you started this journey in the first place and then push you to keep on keeping on.